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Business Process Design · Lead Management · Workflow Automation

Event Lead Collection & Follow-up System

A lightweight digital workflow designed to capture event contacts, structure lead information and create a clearer process for post-event follow-up and analysis.

Lead Capture FlowConversationTelegramLead DatabaseFollow-upContact · Company · Context · Priority · Next Action
TypeClient Project
IndustryBusiness Event / Exhibition
FocusBusiness Process Design · Lead Management · Workflow Automation
RoleProcess Design · Workflow Structuring · Data Architecture · Automation
StatusCompleted

The Challenge

Business event contacts were likely to be distributed across business cards, notes, phone contacts and messages, making follow-up inconsistent and analysis difficult.

The Approach

The workflow was designed around the full lifecycle of an event lead: who was met, why the contact matters, what should happen next and what can be learned from the event.

The Solution

A Telegram-based interface connected fast contact capture with a structured Google Sheets database that could support prioritisation, follow-up and event analysis.

Information Structure
Lead Record Anatomy

Outcome

The result was a clearer process from conversation to action, with more structured contact context, centralised information and a stronger basis for follow-up.